By Ye Wang, Ting Wu (auth.), Bing Xu (eds.)
The major goal of the ICITMS 2012 is to supply a platform for researchers, engineers, lecturers and business pros from around the globe to offer their examine effects and improvement actions in details expertise and administration technology. This convention presents possibilities for the delegates to switch new principles and alertness reports nose to nose, to set up enterprise or examine family and to discover worldwide companions for destiny collaboration.
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Extra info for 2012 International Conference on Information Technology and Management Science(ICITMS 2012) Proceedings
We also find that buyer’s trust in marketplace also builds buyer’s trust in sellers in marketplace. In addition, buyer’s trust in sellers increases buyer’s satisfaction to marketplace, buyer’s loyalty to seller increases buyer’s loyalty to marketplace. Seven of the nine hypotheses are supported in the research. Keywords Electronic marketplace • Trust • Satisfaction • Loyalty 1 Introduction In recent years, the transaction in consumer to consumer (C2C) electronic commerce have risen sharply and most recent academic research only shows the significant correlation between the consumers’ satisfaction and trust (McKnight et al.
Respondents (n D 50) are the students with C2C e-commerce transaction experience. In the process of per-survey, we adjusted the questionnaire expression, increased the clarity of research item and determined the final survey questionnaire. Secondly, we used a snowball method 38 L. Liao and J. 05 Fig. 940) to implement the research, and the subjects completed the questionnaires based on their shopping experience. Finally, a total of 350 questionnaires was send, and 223 provided usable responses.
In C2C e-business, the consumer’s transaction process includes six steps. First, visit electronic market website and inquire the commodity. Second, check the information of related seller’s credit. Third, complete purchase process through electronic market website system. Forth, complete payment process through the electronic payment system. Fifth, receive the commodity send by the online seller. Sixth, reply feedback information or complaint to the marketplace after receive commodity. g. feedback system, third-party payment services) for the trade.