Aerospace Marketing Management: Manufacturers · OEM · by Philippe Malaval

By Philippe Malaval

Aerospace advertising and marketing Management is a advertising handbook dedicated to:

-the aeronautics region: components providers, plane brands, and airways,
-the area quarter: providers, integrators, and repair companies.

It provides the necessities of selling from uncomplicated techniques reminiscent of segmentation, positioning and the selling plan, to the product coverage, pricing, distribution and conversation. This ebook additionally comprises particular chapters on venture advertising and marketing, model coverage, gaining loyalty via upkeep and coaching, repayment, and alliance techniques. the several chapters exhibit the hot alterations as a result of web:

-e-procurement for the acquisition process,
-interactive communique with web pages,
-e-ticketing for the airways to arrive ultimate shoppers.

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Sample text

When a young person leaves home and has finished studying, his first job is not normally the moment for long-term investments. When he starts a family, he will be more risk sensitive and will look for financial and geographical stability. In this way, individual ambitions linked to perceived risks will vary according to each person's commitments within the family environment. The birth of a first child normally results in spending being redirected with sometimes the start of savings. Some years later when the children are old enough to leave home, money within the family budget can be re-allotted once again.

Drawing up the specifications answers this need for precision. Apart from the essential technical specification, the commercial services must be prepared by specifying delivery constraint (times, frequency), as well as the logistic specifications, terms of payment, maintenance and after-sales service conditions. For state-of-the-art products like satellites, the requirements will be drawn up by the technical department (functional engineering, methods section, norms), helped by the users, supervisors, shop foreman, etc.

7) . • Need recognition: needs come from stimuli which originate directly with the individual or his environment. This could be the case for example where someone feels the lack of social differentiation, not having had any attention before or during a flight. In addition, company communication can stimulate the need by alerting the individual to the existence of a new service. This will allow the company to identify passengers and get to know some of their wishes . • Information search: as soon as there is a visible need, the individual will start to pay attention to the different sorts of information available within the product 2.

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