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This textbook serves as an creation to the sphere of utilized social psychology which specializes in knowing social and functional difficulties and on constructing intervention innovations directed on the amelioration of such difficulties. A center characteristic of the ebook is reaching a stability among conception, learn, and alertness. within the Second Edition, the contributing authors have up to date the textual content with the most recent examine and integrated present examples that scholars can relate to.
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Additional resources for Applied Social Psychology: Understanding and Addressing Social and Practical Problems
Biology, geology, physics, engineering) yet are strongly rooted in social behavior and, thus, are amenable to social science-based solutions. As Bjork (2000) affirmed, the answers to many of the most complex problems rest with the behavioral sciences: “Overcoming the problems that beset our schools, for example, does not lie with making computers and associated devices better, faster, and more available. … Overcoming the violence in our society does not lie in more and better metal detectors or surveillance cameras” (p.
427). In 2002, social psychologist Philip Zimbardo, then president of the American Psychological Association, affirmed the central role of psychology in the solution of many of the most serious problems facing the United States. , gang fighting, war). According to Zimbardo, the “solutions and prevention require changes in attitudes, values, behavior, and lifestyles” (p. 5). Although Zimbardo was extolling the potential contributions of psychology in general, the centrality of the field of social psychology is readily apparent: To ameliorate many of the most serious problems facing us today, changes must occur in the very phenomena that constitute the core subject matter of the field of social psychology—people’s attitudes, values, and behaviors/lifestyle.
This can be accomplished in psychology, as it has been accomplished in physics, if the theorist does not look toward applied problems with highbrow aversion or with a fear of social problems and if the applied psychologist realizes that there is nothing so practical as a good theory. (p. 169) Lewin left a solid scientific legacy for applied social psychology in his emphasis on the integration of theory, research, and practice. The 1930s and 1940s witnessed, among social psychologists such as Lewin, a flurry of concern with applied issues and practical problems, much of which stemmed from the rise of Nazism and World War II (Jones, 1998).